Top Karting.

THE BACKGROUND

Top Karting – topkarting.com – is a world-class indoor karting and entertainment experience for want-to-be-racers of all levels. Located in Gatineau, Québec since 1997, Top Karting has made a name for itself in the National Capital region as the place to be for a true racing experience.

THE PROJECT

After starting as a seasonal employee in the summer of 2018, Tyler’s role grew to include web and graphic design as well as the creation of marketing material. This project is on-going but has been put on hold due to the outbreak of COVID-19 and the closing of non-essential businesses in Canada.

THE VIDEO SERIES – The first portion of the project was the creation of a video series to both advertise the track’s ‘Karting Academy’ – a weekly class that teaches drivers the art of racing – and to show customers the tips and tricks of how to master the quarter-mile indoor track.

THE TRACK SIGNAGE – Continuing on with the theme of informing customers, multiple in-venue signs were designed to be printed in the spring of 2020. These included helmet size identifiers, track marshal rule signs, and an additional rules banner to help remind drivers of the rules.

THE WEBSITE – The final stage of the project was the update of the venue’s website. The new website was built using a custom WordPress theme featuring an interactive timing system, track calendars, event booking, and job applications.